WORLD'S GREATEST

Summit Angel Marketing, SEO, Website Design Case Studies

Situation

World's Greatest is an award-winning National Television Series taking viewers on a fast-paced tour around the world, featuring behind-the-scenes footage and interviews with some of the most amazing and unique companies, products, people, and travel destinations the world has to offer! World's Greatest airs on the Bloomberg network on Saturday's 3:30 PM.

Their current website had many broken elements making the website nearly impossible to navigate through. There were no options to stream the episodes and they were not ranking #5 in organic search for their branded keyword. Their traffic was very low due to the difficulties of finding the show organically.

Approaching the 13th season, the show ratings were ratings were on a decline because there were several review websites that were unfairly bashing the show. As the producers researched and interviewed companies to participate on the show they were frequently turned down.

Strategy

Summit Angel designed a strategy that would reignite the show popularity on cable television, increase show ratings and create an online streaming user experience that in turn would skyrocket the show revenue. Here is what is involved.

Designing a new interactive and mobile friendly website with streaming capabilities
Create a subdomain copy of the website for FAQ's increasing organic branded keyword search visibility
Launch a graphic award initiative for companies featured on the show
Using link building to improve off-page optimization
Create a template and optimize 100's of press releases each year
Optimize their YouTube channel for SEO and navigation
Interview producers and create a visual selection process for considered companies

Summit Angel knows how important a full scale and well rounded digital marketing strategy is. There isn't a one step solution to create an experience and communicate online. They focus on the absolute essentials to achieve quick results then move to other creative initiatives to further elevate the success.

Results

World's Greatest is now an award winning national television show. Their ratings have increased and they are receiving hundreds of online submissions each month from companies that want to apply for consideration to be on the show. They have not seen a negative review or bad press on their branded keyword search since 2019. The production staff receives a drastic decrease in company customer service inquires due to the new website being informative and easy to navigate.