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1822 FITNESS

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Situation

1822 Fitness was founded in 2008 in West Palm Beach, Florida. Founder and lead trainer, Joel Molina, found great success with his unique fitness programs helping athletes and people who wanted to achieve their fitness goals. 

His website was serving as an online business card showcasing their gym address, phone number and email address. His social media accounts were growing in followers but declining in engagement which resulted in no signups for the past three years of working with agencies and freelancers.

Strategy

Summit Angel designed a strategy that would elevate their brand and establish them as a fitness leader, innovator and expert in their city. This is what was included in the strategy:

  • Designing a new interactive and mobile friendly website 

  • Create a subdomain copy of the website manually translated in Spanish

  • Submit and nominate 1822 Fitness to major organizations that give awards

  • Using link building to improve off-page optimization

  • Create social media strategy for growing 3 accounts

  • Optimizing Google my Business page

  • Add custom chatbox with pre-loaded answers and automations

  • Partner with four local nonprofits to market focusing on millennials 

  • Create and submit press releases for the company announcements

  • Create a social media marketing strategy that increased engagement and followers while decreasing the time commitment of the owner

Summit Angel knows how important an online profile is for any organization. Without the exposure and ability to communicate to an online audience, not even the strongest brands can rise above the competition. Being able to discover target audiences and keywords before starting a campaign will result in a higher return of investments. 

Results

Within the first 30 days, 1822 Fitness received traffic from over 32 local ranking fitness keywords. They immediately received signups for his group exercise class and 1 on 1 training. 

"If I could give Joel 10 stars I would!! He is extremely knowledgeable, professional and has a great passion to help people. I can tell that he truly loves what he does and it translates into every session being really fun, educational and productive. I look forward to going to all of my sessions! He sets very realistic goals and works at my pace to ensure I am comfortable with everything we are doing. From the very beginning Joel has made me feel like I am part of the 1822 fitness family and I know that I will be taken care of when I’m there as my best interests are always taken into account. Love this place and feel truly blessed that I found Joel and his team!" 

- Google Review from 1 on 1 training client after singing up through the website 30 days after the new website launch

1822 Fitness was able to focus more on growing the company rather than answering questions for Spanish speaking clients after the launch of the Spanish sub domain. The Spanish website was manually translated rather than automatically by Google bots to insure each piece of content was accurate to the fitness expertise. 

The new interactive website also instilled confidence into the current members as they share their experiences to friends and family. 

AWARDS

We found the awards then won them all for ZERO dollars.

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DESIGNED 60 PAGES

User Experience & Interface | Search Engine Optimized Pages

BEFORE

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AFTER

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LOCAL SEO INITIATIVE

Individual GEO Pages Focused on Keyword Built on a Database.
New Location Build Time >5 Minutes

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AWARD WINNING GYM

Submitted Nomination then Capitalized on Award for Branding

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SPANISH TRANSLATION

Created Spanish Subdomain with Manually Translated Content

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REVIEW PAGE + RICH SNIPPETS

Added Schema Code for Aggrigated Review Rich Snippets in Google Search 

Summit Angel Case Study 1822 Fitness