HOW 2 MEDIA

Situation

How 2 Media is a full service video production company based our of South Florida. They have filmed thousands of videos in dozens of countries on every continent since 2006. One of their biggest productions is the National Television Show World's Greatest. How 2 Media specializes in video production however their design needs have outgrown their staff capabilities.

How 2 Media was in need of both reputation management, a new website that is focused on converting leads into sales and a trusted partner to outsource their client's marketing needs.

Strategy

Summit Angel designed a strategy that would help increase online reviews and help them become a one stop shop offering their clients video production and services to turn the content into sales. This strategy included:

Designing a new interactive and mobile friendly website
Create a new logo
Develop a workflow for outsourcing their client's marketing needs while branding under How 2 Media
Using link building to improve off-page optimization
Optimizing Google my Business page

Summit Angel knew how important it was for How 2 Media to showcase their best work online through reviews. Once prospects visited the website they needed to be able to quickly understand who they are and their capabilities. How 2 Media understands the value in going a step forward for their clients by offering digital marketing services to turn their videos into sales.

Results

How 2 Media's average outsourced marketing projects start at $8,000 and moves up from there. Since working with Summit Angel, they were able to collect over 50 reviews averaging 4.8 rating.

With the help of Summit Angel's expert experience in video production, they were able to launch a new revenue source by renting out equipment to local South Florida videographers.

Because of their newly optimized website, they are able to receive inquires from locals who need video production services as well as equipment rentals.