THE AVENUE CHURCH

Situation

The Avenue Church has been serving its community in Delray Beach, FL for nearly 10 years. They were struggling to connect with their current members online and spread their message organically online.

Each branded search "The Avenue Church" would showcase several other churches with the same name. Furthermore, they did not have a Google my Business listing properly optimized to help locals find the correct church.

Although The Avenue Church's brand was established, they needed a partner to elevate their brand through video testimonies, t-shirts, flyers, invite cards, and an interactive website.

Strategy

Summit Angel designed a strategy that would help strengthen their brand and increase awareness. This strategy included:

Designing a new interactive and mobile friendly website
Create consistent on brand print materials
De-rank competitor "Avenue Church" search results by boosting multiple Avenue Church website pages and social media platforms
Using link building to improve off-page optimization
Photography and drone content for website development
Optimizing Google my Business page
Produce, film, direct and edit nine testimonials videos telling stories life change

Summit Angel knew how important word of mouth marketing is for any ministry. They began with optimizing their branded keyword for search results then followed up with the new visitors with a consistent brand experience. The Avenue Church has a very unique and special ministry culture which was taken in to account when representing the ministry online and with physical products.

Results

As a result of all of the digital marketing initiatives, The Avenue Church has a strong attendance each Sunday. They were able to continue Sunday services throughout the COVID-19 pandemic shutdowns being able to use the website to stream and interact with members. Because of their increase in organic search engine optimization visibility, they have seen growth in their Church Online community outside of the city of Delray Beach they have been able to spread the name of Jesus to thousands.