THE AVENUE CHURCH
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Situation
The Avenue Church has been serving its community in Delray Beach, FL for nearly 10 years. They were struggling to connect with their current members online and spread their message organically online.
Each branded search "The Avenue Church" would showcase several other churches with the same name. Furthermore, they did not have a Google my Business listing properly optimized to help locals find the correct church.
Although The Avenue Church's brand was established, they needed a partner to elevate their brand through video testimonies, t-shirts, flyers, invite cards, and an interactive website.
Strategy
Summit Angel designed a strategy that would help strengthen their brand and increase awareness. This strategy included:
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Designing a new interactive and mobile friendly website
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Create consistent on brand print materials
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De-rank competitor "Avenue Church" search results by boosting multiple Avenue Church website pages and social media platforms
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Using link building to improve off-page optimization
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Photography and drone content for website development
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Optimizing Google my Business page
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Produce, film, direct and edit nine testimonials videos telling stories life change
Summit Angel knew how important word of mouth marketing is for any ministry. They began with optimizing their branded keyword for search results then followed up with the new visitors with a consistent brand experience. The Avenue Church has a very unique and special ministry culture which was taken in to account when representing the ministry online and with physical products.
Results
As a result of all of the digital marketing initiatives, The Avenue Church has a strong attendance each Sunday. They were able to continue Sunday services throughout the COVID-19 pandemic shutdowns being able to use the website to stream and interact with members. Because of their increase in organic search engine optimization visibility, they have seen growth in their Church Online community outside of the city of Delray Beach they have been able to spread the name of Jesus to thousands.
* After handing the website to The Avenue Church their team altered the original Summit Angel design.
14,064
Total Site Sessions
7,731
Unique Visitors
05m 40s
Average Session Duration
SEARCH ENGINE OPTIMIZATION
Focus on Branded Keyword for Local Search
VIDEO PRODUCTION
Ultra Low Budget Testimonial Videos
GRAPHIC DESIGN
Shirts, Hats, Handouts, Business Cards, Mailers
